AI Transparency.
We visibly label AI-generated images and videos — in line with Article 50 of the EU AI Act.
To build a cinematic brand experience we use generative AI for imagery and video. So visitors can always tell which media are synthetic, every AI-generated asset carries a permanent visible label.
What the badge means
Every AI-generated image and video on this site carries a small, permanently visible pill labelled "AI" in one corner. On hover or focus it expands to "Created with AI" and is announced by screen readers.
What the label looks like
You can see the live label in the bottom-right corner of this box:
What is labelled
We label all visibly AI-generated or AI-manipulated media. Genuine photography, software screenshots and documentary footage of vehicles, centers, events and team members are not labelled.
- AI-generated hero and section visuals
- AI-generated or AI-scored videos
- AI renderings of products and environments
Content Credentials (C2PA)
Alongside the visible label we preserve — where the source provides them — machine-readable C2PA provenance credentials inside the exported files. Our build and compression pipelines do not strip this metadata.
Legal context
This labelling follows Article 50 of the EU AI Act (Regulation (EU) 2024/1689), whose transparency duties apply from 2 August 2026. This page is not legal advice.
Questions
If you'd like to know how a specific asset was produced, please get in touch via the contact form.